Blue Raspberry Design is a green graphic design, web design, and branding studio located in Chippewa Falls, Wisconsin. We create eco-conscious branding, materials, and websites for ethical small businesses.
What does being green mean for design? It means everything we do keeps the environment in mind. For print, we consider everything from production, materials, to the item’s eventual afterlife. For the web, we consider file sizes and explore efficiency in site structure. We always use sustainable energy to power our websites.
We believe design is not something to be overlooked but fully embraced. From the colors you use to the fonts you choose, visual design elements emphasize not only who you are and what you do, but also your values as a company. You’ll have an easier time connecting with your target audience which means a growing community and a booming business.
Do you know how the blue raspberry flavor came to be? Its creation started with new FDA guidelines. The coloring used for raspberry flavored candy, Red No. 2, was linked to health risks. Since there was already a surplus of red candies, raspberry became identified with the blue we know today.
Much of the corporate world is Red No. 2. Not in the sense that it's giving us cancer (although, debatable), but in that it can be unfulfilling for many. This was true for us. We realized that while design is a passion of ours, we wanted to do more with it than create beautiful designs. Our true passion lies in helping people better the world through beautiful design. We advocate for the planet and the people that live on it. Those are ideals the traditional corporate would just wouldn’t bring us, and so we started Blue Raspberry Design.
“Our environmentalism will be
intersectional or it will be bullsh*t.”
Hello! I’m Amy Greenwald, the woman behind Blue Raspberry. I approach every design situation wondering how to create something that’s never been done before. As a designer, my mantra is to be imaginative, but not overwhelming and simple yet bold, like the blue raspberry flavor.
My mission when it comes to design is to listen, learn, and understand so that I can provide a brand, website, or marketing collateral that helps your business grow. I do all of this while being friendly to the environment. Sound too good to be true? I guess you’ll have to talk to me to find out!
Outside of design, I consider myself a nerd who loves the outdoors. When I'm not designing, you'll find me playing video games, hiking, or touching menus to find out what kind of paper they’re made from. I’m also a tree-hugger (literally and figuratively). I'm always on the lookout for new products and decisions I can introduce into my routine to lower my impact on the planet. If you ever want to chat, don’t hesitate to get in touch! I love talking about all things eco and design.
Taylor Swift is my favorite artist! I will shamelessly use her lyrics in almost anything including newsletters and social media posts!
While this is my office, The Office is always in my show rotation. I've watched it more times than I can count.
I'm a vegetarian. The impact the meat industry has on the environment doesn't sit well with me and so, I cut it out!
“Amy's commitment to her quality and integrity of work is so obvious as her client.”
— Kathleen W.
Here at Blue Raspberry Design, we always like to recognize the hard work of our employees. And Braxton Bernard Biesen (aka, Braxty) has won it every single month since we've been a studio! Crazy, right? Definitly not rigged at all.
Braxty is the most wonderful pup and we're not biased even a little bit. He loves making sweatshirts into beds, stealing blankets from others, sleeping, and, of course, all the treats and food in the world. He can always brighten up anyone's day and this design studio would not be anything without his distracting cuddles.