MOO is a popular choice for printing business cards. Heck, I printed my cards on their recycled cotton stock. But, how green are MOO business cards, actually? I did a deep dive into their paper stocks to find out! This included scouring MOO’s website, emailing MOO customer service, and researching the Mohawk papers MOO uses.
MOO’s paper stock options
MOO offers four different paper stocks for business cards: original, cotton, super, and luxe. Original is their least expensive option, cotton and super are in the middle, and luxe is their most expensive. Additionally, they offer a few other finish options. Design options for their super stock include gold foil, silver foil, spot gloss, and raised spot gloss. These options are inherently detrimental to the environment, but, more on that later. Aside from their super stock, MOO offers the option to add letterpress (a great green graphic design wow-factor) on their luxe cards.