This is where the environmental consideration of your business starts for all of your marketing. We bring your values, goals, and mission to the forefront in your visual brand.
In branding with Blue Raspberry, we’ll talk strategy before we even start on your logo. This will solidify your target audience and make sure you’ll be able to connect with them immediately. Once the strategy is finalized, we’ll work together towards a logo, color palette, font system, and more that will resonate with those crucial demographics.
Metallic foils will not be a part of your branding. They render paper non-recyclable and their heavy metals can leach into groundwater once in a landfill.
All paper must be 100% post-consumer recycled or otherwise made of materials not from trees (ex. cotton). A paper palette will be included in your brand with recommended materials to print on.
Blue Raspberry will not use plastics or other single-use material in any designs. All materials used will be eco-friendly and sustainable.
Did you know that data centers, which house web sites, produce as much carbon as the airline industry? We often think digital = green but that’s not the case. Blue Raspberry specializes in eco-friendly, energy-efficient websites!
We start the process with your goals, work our way through a site structure, and outline the content before we begin the design process. This way, the design complements and showcases the content in the best way possible. Once the site is mapped out, we get our hands dirty in the code to create it as sustainably as possible.
Websites need to be kept up-to-date and secure, so website maintenance and upkeep services are available for all of our clients to ensure your website is always running smoothly without stress.
All websites we create are hosted on shared servers that use renewable energy in order to have the lowest impact possible.
Our sites are hand-coded to ensure the most efficient use of code. E‑commerce and blogs can be added through plug-ins or subdomains.
Green web design involves constant learning. So, as we learn new ways to optimize websites, we’ll update your website with more sustainable practices for you at no additional cost! It will be included your upkeep package.