A strategic, consistent, and sustainable brand gives your business credibility. Good brand design builds recognition, trust, and loyalty for your business.
In branding with Blue Raspberry, we bring your values, goals, and mission to life. We talk strategy before we even start on design. This will solidify your target audience and make sure you’ll be able to connect with them immediately. Once the strategy is finalized, we’ll work together towards a logo, color palette, font system, and more that will resonate with those crucial demographics.
We send you a questionnaire and dig into your industry to learn as much as we can about you and your business.
We hop on a strategy call to flesh out the details. From there, we compile your answers into a strategy guide.
We compile 3 stylescapes for you to review, request changes to, and approve. This step defines the aesthetic direction of your brand.
After the aesthetic direction is set, we will design a logo system for you to request changes to and approve.
Design is collaborative. We typically allow 2-3 rounds of revisions to tweak everything until it's just right.
All of the brand elements are compiled into a guide for you to take and use. Your shiny new brand is complete!
“The entire branding process gave me greater confidence to tackle bigger ventures in the future.”
— Danielle R.
A guide detailing your mission, vision, values, target audience, and personality.
A logo system including 4-7 marks saved out in multiple color variations and file formats.
A color palette of 5-8 colors that enhance your brand and are accessible to everyone.
A system detailing fonts to use for headings, subheadings, body copy, and accents.
A digital guide outlining how to use your logos, colors, and type along with do's and don'ts.
In addition to your brand design, we offer optional add-ons for collateral such as business cards, social media, and more.
“Through her design, Amy was able to capture my personality in a brand that is both timeless and professional. She provided me with all of the necessary tools to be successful.”
— Hannah Joan